A well-built Joomla CMS (Content Management System) web design not only gives you access to and complete control over your site's content and images, it's also a powerful tool for marketing and growth.

1. You control your Joomla website - no exceptions & no webmaster needed!
2. Effective, easy to use Joomla SEO tools grow with your company.
3. Joomla delivers user friendly Internal linking and strong navigation.
4. Tags, tagging and tag clouds for unbeatable SEO and control.
5. With Joomla, lots of blogging options mean flexible, cutting edge marketing.
6. Social Media -  Joomla connects you with it all.
7. Joomla site Maps - technical and necessary, read more!

Custom  Joomla Web Design

We work closely with you to create a web design that reflects your company's unique identity. Our Joomla websites feature customized navigation, interactive features, and many more options, give you flexible, innovative web design.

Joomla Puts You in Control

Our Joomla CMS (content management systems) put you in control. Imagine web updates when marketing needs them; news when your clients want it; sales, specials and discounts when they happen. That's what we call responsive (and responsible) business web design.

Joomla Offers High Page Ranking and Visibility

The Joomla CMS combines powerful search engine features that yield excellent search engine visibility. Higher visisiblity means more web visits and more opportunities for your company.

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Demand for our web design, Joomla development, and SEO services continues to grow in  2011. In the first half of 2011, we have designed, built and launched a number of projects for clients around the globe, including:

Armanino McKenna LLP: original design and custom Joomla templates for the largest CPA firm in California (ranked #37 nationally). Site integrates K2, JCal Pro, Docman, and many other Joomla extensions. Most of the prior content (300+ pages) had to be entered manually (we imported some pages with the K2 import component). One major project goal was to implement a robust SEO campaign - this meant an initial intense phase of wire-framing as well as ongoing client education.

SEO (Search Engine Optimization) refers to a broad spectrum of practices that are designed to enhance the searchability of your web design and to improve site page rankings. Successful SEO requires a deep understanding of how search engines index and evaluate your web design and content, how they determine its relevance, and how different platforms and technologies can help - or hinder - your site's visibility.

Types of SEO Campaigns:

Organic SEO

Organic SEO techniques are specifically designed to leverage your content, website structural elements, and graphics for maximum ranking advantage.

A well-executed SEO strategy will improve the volume and quality of traffic to the website through focused “organic” search results. Because organic search results are generated in the main body of the search engine page results, they have higher credibility and click rates than sponsored search listings (PPC). Organic SEO programs not only earn superior page ranking for organizations but also result in sharper targeting of audience demographics and market niches.

PPC (pay per click)

PPC accounts allow your site to appear along the top and side of the search engine’s pages among the sponsored listings. (Google uses a formula based on keyword relevancy to a search to determine which ads will appear on the top of the site as opposed to the side.) Your ad can appear many times without you ever paying anything for the listing. Aside from any initial set up and maintenance fees, you only pay when someone clicks on your ad into your site. This cost is referred to as the cost per click or CPC. A CPC is assigned to the specific key words you choose to target. CPC’s are bids entered by you and your competitors

when you create a PPC account. Major corporations and e-commerce sites use PPC to increase visibility quickly. In competitive areas, a PPC campaign can easily cost hundreds of dollars per month and more.

SEO Services:

• Competitive analysis
• Keyword Research
• Content Optimization Recommendations
• Keyword Proximity and Meta Tags
• Page Title Tags
• URL revision and testing
• Site map generation and testing
• Server Environment
• Linking/Directories
• Website submission to search engines
• Install google analytics
• Social Media Marketing

SEO Services Defined:

Competitive Analysis

Analysis of your “keyword competitors” and how are they ranked. Examining your competitors' website anatomy and link structure is required for a smart, strategic approach.

Keyword research

Researching the most relevant and most often used keywords that your customers will use to locate your services OR to locate other services that indicate their possible interest. Understanding these 'lateral' relationships helps to broaden your SEO capture.

Content Optimization Recommendations

Google first and primary recommendations are unequivocal: start with well-written, authentic content that accurately describes in detail your organization's services and mission. We do not recommend 'keyword stuffing' - however, we do recommend implementing ample amounts of keyword-rich content. Typically, this means five paragraphs on the Home page (Google views your Home page as the most canonical element - starving it of content is a common SEO handicap).

Keyword Proximity

Keyword density has been pretty much debunked as a myth and/or an easy way to inadvertently trespass into 'Black Hat' territory. Keyword proximity involves the proper distribution of keywords in structural elements to create a kind of keyword 'heat map.'

Page Titles (title tags)

A very important element for Google and other search engines - it has to be handled carefuly. Ongoing keyword research is really needed to determine title tag relevancy.

SEF (Search Engine-Friendly) URLs

Should be short and devoid of file-type suffixes (e.g. ".asp, .html, .php"). Very important element for Bing - Google denies the value of SEF urls, but a lot of SEO specialists think otherwise.

Sitemap creation

Sitemaps inform search engines about navigational paths to pages on their sites that are available for crawling. Especially important with large sites.

Meta Tags/Descriptions

Incorporating page descriptions and relevant keywords into the header section of each page. Metadata should be tailored to match the content of each page.

Server Environment

In the Spring of 2010, Google announced that it would penalize slow-loading sites. That is one reason we strongly recommend against the use of shared hosting, especially with bargain basement providers. We recommend a dedicated server environment and unique IP. Google has recently released a new module for Apache (mod_loadpseed). It works poorly with dynamic platforms, but can help 'flat' websites. We also recommend alternative server technologies like lightppd and nginx.

Linking/Directory submissions

Quality linking to your site from reliable, credible sites (inbound) is extremely helpful, and hard to accomplish. Inbound links are like votes – more votes from more credible voters mean the most for your site. Outbound links also provide a small benefit. Both types should be used in moderation (Google is alert for any effort to game the system). Credible directories help boost the site's overall valuation.

Google Analytics

Create a google analytics account and embed the tracking code to website. We provide all the training you need to understand and navigate in the Analytics dashboard.

Social Media

Social interactions and media sharing among social network participants create the kind of content that can improve a brand’s visibility with search results through profiles, videos, and blog posts. The nature of Social Media encourages participation: sharing, voting, commenting, and linking. Popular social content can result in a substantial number of relevant inbound links.

What Should You Expect for SEO Results?

There are four variables that determine your site's search engine page ranking:

1. The quality of your site's content, coding, link assets, and history
2. The quality of competitors' content, coding link assets, and history
3. Information Consumer behavior (how people use the internet to connect with or bypass your site)
4. Google (and other search engine) algorithms

Any person or company that guarantees a specific ranking with a certain time frame, such as "You'll be on Google's Page One in three weeks!" is either fraudulent or foolish or both. We NEVER make these types of promises because we cannot control variables 2, 3, and 4 - furthermore, they can be highly volatile. We can make predictions based on our analysis of competitor sites, and we can also point out real-world successes.

Imagine the following scenario: we identify your top seven competitors. Because their website content is so-so and the quality of their coding is sub-standard, we would predict that a well-executed SEO campaign would match or surpass these competitors in about three months (possibly sooner). However, as soon as we start the campaign, three competitors start their own SEO campaigns. Two of these use standard techniques and retain or expand their advantage. A third one uses 'Black Hat' techniques (aka cheating) and gains spectacular page ranking for six months. Your website is stuck at position #4 when six months later, Googles catches the cheater and puts the naughty competitor on time-out. Now you move to #3 or higher. One month after that Google resets their search algorithm and suddenly you and all your competitors drop to page eight - or you vault to #1 - or somewhere in between. These are real-world scenarios that happen all the time.

SEO + Web Design: Bottom Line

SEO is complex and requires careful long-term planning and investment. It does not work well as a one-time 'fix' - you may see some good results, but they are almost certainly going to be temporary. One reason we advocate so strongly for CMS platforms like Joomla is that they allow you to accomplish a lot of the heavy SEO lifting on an ongoing basis for potentially little or no cost (other than your time).

When individuals, businesses, and organizations turn to Google, Yahoo or Bing to look for help for their websites, they rarely use terms like "website development" or "website programming" or even "website design & development." Instead, the most commonly used search phrase by far is "web design" in combination with other terms that narrow the field by organization type and/or geography, e.g. "web design wiccans delaware".

The primacy of "design" as a keyword extends beyond search engine queries into a broader bias about the way websites and digital marketing are supposed to work. Many of my clients in Minneapolis, South Carolina and elsewhere have reacted to the first round of designs for their new Joomla website by saying (in so many words): "It looks great, but do we need all that verbiage on the home page?" My short answer is always the same: yes. My long answer is that Joomla offer many brilliant tools and web design capabilities for artfully presenting lots of content. These tools help create a Joomla web design that emphasizes design elements and whitespace while providing an interactive space for content.

"Alan Smith and his company, Concerto Designs, built a Joomla website for my company, Paper Depot, Inc. Alan said what he would do and did what he said. It is a pleasure to work with Alan. The site performs beautifully and allows me complete access to the content. With only the most basic of computer skills I am able to manipulate the content of my site on my own. I can post weekly specials in less than five minutes. Our search engine rankings are always near the top and we see people in our store everyday looking for specials from our website."

- Mark Pupeza, President/Owner of The Paper Depot, Minneapolis MN

Alan not only promised me that our website would bring in new clients but he has exceeded all my expectations. We average 25 new clients each month. Even during the slow month of July, we consistently get contact from clients that have found us on the internet. Alan is always willing to answer any questions I have. He has even helped me set up a Facebook account. I cannot imagine doing business with anyone else. His customer service is worth every dime I have spent.

– Penny

One challenge in choosing a CMS platfrom is the abundance of information and partisan claims about the relative merits of each platform, as well as the defects of competing platforms. Ask 10 developers about their preferred CMS, and you are apt to get a wide range of answers. I have built, developed and tested sites in all of the major platforms, including the three most popular: Wordpress, Drupal, and Joomla. Each platform has some advantages and disadvantages, esepcially when it comes to optimzing your web site (SEO) or crafting more sophisticated navigation systems.

There is tremendous opportunity for web design and development in London, Ontario and tremendous competition as well. Londonn has emerged not only as a technology hub but also as a home for web design firms of all types and sizes, from the very large to small (well - Concerto Designs, for one!), from enterprise solutions to WordPress sites and everything in between.

Concerto Designs thrives in this environment because we offer a focused, efficient approach to providing a unique product model.

Let's start with our product: although we have experience designing and developing web sites in a wide range of platforms, (Drupal, Wordpress, Magento, X-Cart, DNN, and others), we focus above all on providing complete, turnkey solutions using our optimized configurations of the Joomla CMS platform. By turnkey solutions, we mean everything necessary for a well-functioning, optimized, beautifully designed, hand-coded and content-rich web site. We stress content because we know that content is the most valuable - and challenging - asset in developing an effective digital presence.

We also offer flexible development plans that streamline production and costs.

For some businesses, this means a website that features daily specials, product updates, or e-commerce, for others it might involve downloadable brochures, email campaigns with newsletters, blogs, bulletin boards to handle FAQs, or other dynamic content options. However you put your website to work, Joomla CMS allows you complete flexibility and control so that your website and your business grow together. By providing the web solutions that make the most sense for your company, we keep your costs down and your marketing focused. And with Joomla, you can always add new components later.

A well-built Joomla CMS (Content Management System) web design not only gives you access to and complete control over your site's content and images, it also is a powerful tool for reaching out to current and potential audiences for your company or organization. Here are seven ways that illustrate how this happens - and there might even be more than 7:

1. Better page ranking through fresher content.
2. Better page ranking through structural SEO.
3. Internal linking and stronger navigation.
4. Tags, tagging and tag clouds.
5. Blogging.
6. Social Media.
7. Site Maps.

Let's explore these advantages in greater detail.

Do you want your business or organization to be represented by a dynamic, professional web design? We work closely with clients to create an innovative web design that reflects your company's unique identity. Customized navigation, interactive features, and many more options, give you flexible, innovative web design.

Do you want complete control over your website so that you are free of expensive website maintenance plans? Our Joomla CMS (content management systems) put you in charge of your website. Just imagine: web updates when marketing needs them; news when your clients want it; sales, specials and discounts when they happen. That's what we call responsive (and responsible) business web design.

Do you want your web design to achieve high visibility and page ranking? Joomla CMS combines powerful search engine features that yield excellent search engine visibility. Higher visibility means more web visits - and that's a winning formula for your business.